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Wednesday, 23 June 2010

YOUTUBE BOOSTS UPLOAD LIMITS TO INCREASE PICTURE QUALITY, CONTENT QUALITY UNAFFECTED

San Bruno, CA – YouTube has announced that they will now allow users to upload video clips up to one gigabyte, up from the previous one hundred megabytes that the company had previously allowed. While some users are applauding the move as a step forward, potentially allowing for high definition video (the length of clips remains ten minutes), some are calling the move pointless as it will do little to upgrade the quality of the content of the videos.

youtube headquarters“It may be that this move is the first step in allowing HD videos on the site even though the company has stated that preferred ease of use over quality,” said Scrape TV technology analyst Ken Kevins. “Of course that philosophy has applied not just to video quality but also to content. While the company has had tremendous success with the handful of videos that have become viral hits, the reality is the bulk of content on the site is junk with hardly any effort put into it. By doing nothing to up the time restriction the company isn’t encouraging more in depth material. The only thing it will do is make videos of people ranting about their girlfriends or getting hit in the groin look a little sharper.” 
While the mainstay of YouTube’s business model has been user created video clips, the company has struggled with profitability. The popularity of the site and its ability to serve advertising to users (via parent company Google) are two areas that have been significantly out of sync. The higher demand on the servers and bandwith that higher quality videos will require will only act to widen that gap, which is causing many observers to question the wisdom of the move.rick astley
“With so many other video serving websites out there now, YouTube has to keep pace. The reality is the bulk of the people uploading onto the site are not going to take advantage of the increase. The principle reason for uploads of that size would be to put feature length films on the service, which won’t work with only ten minutes of footage,” continued Kevins. “Veoh, Joost, and fleets of other sharing sites are now offering higher resolution video. Even Google Video has allowed longer pieces for a long time. YouTube needs to look like they are reacting to the market even if it’s just talk. Like everything YouTube, it’s style over substance. And there isn’t even all that much style, but at least they’re putting on a good face. Of course if some of those vloggers start putting up high definition videos of themselves, well, that face might not end up being all that good.”
The company posted the change on their blog and did not respond to questions about the change. We tried contacting YouTube stars Rick Astley and Tay Zonday but received no response. As of press time, no good videos had been uploaded with the new parameters.
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