IT'S been her life for 10 years, so Davina McCall isn't embarrassed to admit that she's going to be a blubbering wreck when Big Brother disappears off our screens.
Next week will be the beginning of the end for the Channel 4 show, which was first broadcast on July 18, 2000.
The 11th series will be the last of the once ground-breaking show, which turned ordinary people into stars.
Many viewers are glad it's going, claiming that it has dumbed down television and made folk famous for nothing but spilling their darkest secrets.
But Davina sees it differently - and so she would.
It's the show that made her, saved her career and will be associated with her whatever she does in the future.
The 42-year-old, mum-of-three is so committed to the show that she continued to present series 2, 4 and 7 while she was heavily pregnant, proudly wearing a "Big Mutha" top.
No wonder then that, when asked how she'll feel when the last series ends later this summer, she admitted: "My feeling is that I might cry while it's happening. I think I'll probably do most of my sobbing on the day."
Davina was only told that Channel 4 were planning to pull the plug on Big Brother a few days before it was announced in the press during the final weeks of last year's series.
She said: "I was still a bit upset when I went out to present that Friday night.
"I felt like the crowd gave a bit of an extra cheer when I walked out, before the cameras were rolling, and I had a little moment then - a little tear trickled down my face."
Big Brother 11 will launch on Channel 4 next Wednesday, June 9.
This year's first twist will be that more people will be selected than the house can hold. The wannabe housemates will find out live, in front of the launch-night crowd outside the Big Brother studio in Elstree, north-west London, whether they have been chosen to take part or not.
It's all very different from the first series, which saw all the housemates going into the house together, carrying their suitcases (and even a guitar) with no fanfare or drama.
To start off with, it was an experiment watched by 3.7million people.
But nine weeks later, after Nasty Nick's cheating made it must-see TV, 9.5million viewers saw Craig Phillips being crowned the first winner.
Davina was as naive as the rest of us. Before Big Brother, she was best known for being Eric Clapton's girlfriend and presenting dating show Streetmate.
Does she even recall the opening night of the first Big Brother?
She admitted: "I don't remember a huge amount. I was just trying to do what the producer wanted me to do.
"The housemates had already been in the house for four days, so there was a little bit of a buzz about it, but I was too busy being petrified to really think about anything other than putting one foot in front of the other and trying not to swear."
Within the first few days of series one, Davina - like many of us - realised Channel 4 had hit on a winning formula.
Big Brother was the ultimate form of voyeurism, where you could watch people fight and flirt and then talk about them with your mates the next day.
Davina said: "There was something rather delicious about the fact that there were all these lovely housemates cocooned away from this huge furore that was happening on the outside.
"Looking back on the first series now is hilarious. Our housemates now think they get bored but our housemates in the first series literally did nothing.
"They got one task a week, and that task had to last them the whole week. And that's all they did. Our housemates now are up and at 'em from the moment they wake up.
"If the first series went on telly today, people would think, 'This is the most boring thing I've ever seen in my life.' But back then it was groundbreaking."
Love it or hate it, there's no denying that being in the house has changed ordinary people's lives - even if they didn't win.
The most famous housemate was the late Jade Goody, a dental nurse from Bermondsey, London, who became a multi-millionaire thanks to the show.
First winner Craig is now a television handyman, Big Brother 2 winner Brian Dowling has gone from being a Ryanair flight attendant to carving out a career in the media and BB3 winner Kate Lawler has become a respected DJ.
Davina's life has been changed by Big Brother, too. Not only did it make her a household name but it always gave her something to fall back on.
Like when her disastrous 2006 chat show ended up being savaged by TV critics and cancelled by the BBC after one series.
"Oh God," Davina mouthed in that embarrassing-drunk-aunty-at-a-wedding way she has of presenting. "Big Brother has been the biggest godsend for me and my career. It's made me in my work.
"I have also presented a couple of turkeys in the time that I have been presenting Big Brother, and going back to Big Brother has always made the nation forgive me quite quickly, and I'm so grateful for that."
Big Brother might end this year but there's life after the series for Davina. She recently hosted a new gameshow, The Million Pound Drop, for Channel 4 - and, for once, a show of hers away from the house has been a hit with audiences and critics.
But what she does next is a summer away.
In the meantime, no one is better placed than Davina to dish out advice to housemates on how to win Big Brother.
She said: "When you get in there, I would say hang back for the first couple of weeks.
"Get to know people, watch a little bit from the outside, let all the really big characters annoy everybody.
"I always think that the people who are really loud right at the beginning are the first out. I hate people who run around talking to the cameras all the time.
"Once in a blue moon this is appropriate but not for joking or jesting. It's not clever, it's not funny, don't do it."
Davina's second big tip is not to break the rules, especially telling people what's going on in the outside world if you are coming in after the launch night.
She said: "Tim 'Comprendez' (Culley, from BB3) really upset me that year when he went in and told them straightaway what was happening in the World Cup. I couldn't wait for him to be out, because it really annoyed me."
Her other advice is not to try to be a peacekeeper or be someone who stops the rows - "that's why most people are watching" - and to use the diary room to connect with the fans.
Davina said: "The public need to feel connected to you if you're going to win it. And have a reason to be in there, rather than just being a wannabe."
So, will Big Brother go out with a bang?
"Of course," she said. "It's going to be massive, naughty, bad, great, good, evil, happy, fun, outrageous."
That said, she knows as much as we do - and it will be what the housemates do that makes it good or not.
But let's hope she's right.
Novel way of entertainment
The show got its name from George Orwell's 1949 novel Nineteen Eighty-Four.
The first Big Brother television series was in the Netherlands in 1999.
A total of 165 housemates have walked through the doors of the UK Big Brother over the past nine years - 78 male and 87 female.
With more female housemates, it might be expected that more winners would be of the fairer sex - but no, only four of the 10 winners have been women.
Nicole from BB9 had the highest ever public vote to get her out - a massive 94.4 per cent - because of her attitude towards boyfriend Rex.
There have been 15 relationships during the shows and even two Big Brother babies. Tom and Claire (BB1) had the first UK BB baby and Lee and Sophie (BB3) the second.
The two most famous Big Brother quotes are: "I love blinking, I do" - Welsh hairdresser Helen in BB2.
"Am I minging?" - the immortal line uttered by Jade in BB3.
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