A viral ad for a blanket made with activated carbon fabric to absorb the odour of flatulence has become an online hit.
The campaign for the so-called Better Marriage Blanket has been viewed more than a million times on YouTube.
The ad claims that the blanket, designed by Denver science teacher Francis Bibbois, is a "real solution to a very real problem".
Mr Bibbo apparently got the idea for the blanket when he was hunting in a suit made of similar materials and realised he could break wind undetected.
He created the prototype more than 15 years ago but the world is only now getting wind of it.
The machine washable blanket is said to completely absorb the smell of flatulence - and only needs washing every four years.
The product's website claims the blanket contains the same type of fabric used by the military to protect against chemical weapons.
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